BAZOOKA GUM history
Bazooka gum was first sold after World War II by the Topps Company of Brooklyn, New York. The gum was packaged in a red, white, and blue color scheme. In 1953, Topps changed the packaging to include small comic strips with the gum, featuring the character "Bazooka Joe". There were many dozen different "Bazooka Joe" comic-strip wrappers to collect. Older Bazooka comic strips were larger in size, and older strips are no longer available.
Later to meet market demand, the Topps company added new flavors, making the Original and Strawberry Shake, Cherry Berry, Watermelon Whirl, and Grape Rage. The Strawberry flavor is packaged in a pink and white wrapper and the Grape in a purple and white wrapper. Bazooka gum can also be found in a sugar free variety with the standard bubble gum flavor and a "Flavor Blasts" variety, claimed to have longer lasting, more intense taste. Bazooka bubblegum is sold in many countries, often with Bazooka Joe comic strips translated into the local language. In November 2012, Bazooka Candy Brands announced they would no longer include comics, instead using brain-teasing puzzle wrappers in an attempt to modernize the brand.