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Now & Later Candy History

Now & Later brand of fruit-flavored taffy-like candy is made by Ferrara Candy Company out of Chicago IL. The candy is formed into squares packaged in colorful paper. The original Now and Later colors were red, green and blue. Over time Now and Later has added ( and removed ) many unique flavors. There also has been confusion as to how to refer to the candy is it gimmee some Now & Later, or is it proper to say Now & Laters? The slogan "Hard 'N Fruity Now and Soft 'N Chewy Later" is on each piece of Now & Later candy. This slogan replaced the original "Eat Some Now. Save Some for Later." Now & Later flavors over the years have included Apple, Apple gum, Banana, Banana/Strawberry split, Black Radberry (raspberry), Blue Radberry, Bubble Gum, Cherry, CherryApple, Cherry Cola, Cherry/Apple Split, Cherry/Limeade split, Chocolate, CocoBanana-Rasmataz, Cola, Coffee Bean, Cotton Candy, Grape, Green Tingleberry, Hulaberry, Kiwi Kollapse, Lemon/Berry Split, Lime, Mango Melon, Mystery Mix, Orange, Peach Smash, Peppermint, Pickled Cabbage, Pineapple, Pink Lemonade, Rainbow, Raspberry, RedRadberry, Red White and Blueberry, Rum Caramel, Sour Soft (Orange, Strawberry, Raspberry), Strawberry, Thriller, Tickle Me PinkBerry, Tropical Lemonade, Tropical Punch, Vanilla, Watermelon and Wild Berry.

Telephone Hours: 9AM to 5PM EST Call us toll-free at: 888-729-1960 Fax #: 216-274-9200
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