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Bubblicious Bubble Gum History

Bubblicious bubble gum was launched in 1977 and was originally produced by the American Chicle Division of Warner Lambert. Today it is part of Cadbury Adams, a division of Mondelez International. It was launched because of the success of Bubble Yum, the first soft bubble gum.

We think there have been 28 flavors of Bubblicious, 10 of which have been discontinued. Flavors have included Cotton Candy, Paradise Punch, Sour Cherry and Choco Choco Chip. The gum even has a Cleveland connection. The original "Lightning Lemonade" flavor was discontinued in the year 2000. However, in 2005 the flavor was re-introduced as LeBron's Lightning Lemonade, based on a partnership between Bubblicious and basketball player LeBron James. When the flavor was re-introduced, it was changed to include a raspberry flavor.

According to the Guinness Book of World Records, Bubblicious holds the Guinness World Record for the most bubble gum bubbles blown at one time. Hundreds of Little League players and fans joined Major League Baseball Hall of Famer Ozzie Smith to set the world record with over 100 fans and 300 pieces of Bubblicious gum.

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