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What happened to the Marathon Bar?

Marathon Candy Bar WrapperWhat happened to the Marathon Bar?

Marathon was a candy bar popular in the 1970s and early 80s.  It consisted of eight inches of braided caramle covered in chocolate.  It was manufactured by Mars Inc and first sold in August 1973. The bright red packaging contained a ruler with inch markings on the reverse.  Sadly, it was discontinued in October 1981.

We are told there was also a 15" version of The Marathon Bar sold in Southern California at local 7/11 stores.  This candy had it's own television commercials, and they featured John Wayne's son Patrick.  He played Marathon John who would regularly confront villain Quick Carl.

 

 

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